From Cultural Institution to Pop-Culture Wave

From “Why The Next Big Pop-Culture Wave After Cupcakes Might Be Libraries” (NPR):

once you've got Old Spicy on your side and you can sell a couple of YouTube parodies [e.g.] in a couple of months, you're standing on the edge of your pop-culture moment. Librarians: prepare.

Here is an idea from Thomas Frey:

I’ve suggested libraries install “time capsule rooms” as a way to help archive their communities. The more a library can do to establish itself as an archive of everything local, the better it will be at touching the hearts and minds of everyone it serves.