Monday, March 8, 2010

Preservation Brought to You by …

In “Magazines Team Up to Tout 'Power of Print',” the Wall Street Journal reports on a multimillion-dollar campaign to boost magazine print advertising:
The ads press the case that magazines remain an effective advertising medium in the age of the Internet because of the depth and lasting quality of print, compared with the ephemeral nature of much of the Web's content.

"The Internet is fleeting. Magazines are immersive," says one ad.